Aprianti, Ine, and Anggita Rismayanti. “Driving Brand Awareness Through Instagram: Evaluating Marketing Communication and Content Strategies for ATVA Bags Bandung”. International Journal of Economic, Finance and Business Statistics, vol. 4, no. 5, Oct. 2026, pp. 857-70, doi:10.59890/ijefbs.v4i5.43.