Aprianti, I. and Rismayanti, A. 2026. Driving Brand Awareness Through Instagram: Evaluating Marketing Communication and Content Strategies for ATVA Bags Bandung. International Journal of Economic, Finance and Business Statistics. 4, 5 (Oct. 2026), 857–870. DOI:https://doi.org/10.59890/ijefbs.v4i5.43.