Decolonizing AI-Driven Entrepreneurship Education: A Global Bibliometric Synthesis and the Malay Etho-Cultural Framework
DOI:
https://doi.org/10.59890/ijefbs.v4i3.4Keywords:
Artificial Intelligence, Entrepreneurship Education, Malay Culture, Bibliometric, Systematic Literature ReviewAbstract
The integration of Artificial Intelligence (AI) in global entrepreneurship education is currently burgeoning, but is prone to be dominated by a value-free, Western technocentric approach. The purpose of this study is to map global literature trends and to evaluate the incorporation of local values within them. A bibliometric analysis and a Systematic Literature Review (SLR) of 137 core articles from the Scopus and Web of Science databases revealed five significant theme groupings. The results of the visualization show a gap in the field of geopolitical research, which marginalizes the moral and cultural dimensions. To fill this theoretical gap, this article proposes a Synergistic Framework based on Malay Cultural Principles through three levels of ethical intervention, namely the Principle of Amanah (institutional), the Principle of Gotong Royong (pedagogical), and the Principle of Marwah.
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