Digital Transformation in The MNC Services Sector: Identifying Challenges and Opportunities for Family Businesses
DOI:
https://doi.org/10.59890/ijefbs.v4i3.10Keywords:
digital transformation, Multinational Service Corporations, family business, artificial intelligence, competitive advantageAbstract
Digital transformation has become a strategic imperative for multinational service corporations (MNCs) and family enterprises operating within global business ecosystems. This study employed a qualitative approach using a systematic literature review and theoretical analysis to examine the challenges, opportunities, and implications of digital transformation. The findings indicate that major challenges include limited digital competencies, resistance to organizational change, substantial investment requirements, and data security concerns. Conversely, digital transformation enhances operational efficiency, supports data-driven services, expands global market access, and accelerates AI adoption. Family enterprises benefit from governance flexibility and long-term orientation, enabling them to adapt more effectively to digital change. The study confirms that digital capabilities constitute strategic resources that foster sustainable competitive advantage and long-term organizational resilience by aligning technological innovation with organizational and socioemotional values.
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